Tag Archives: christmas

clocks

There’s Still Time to Thank Your Clients this Christmas!

So you’ve probably had a fair few Christmas ecards, emails and greetings from all manner of companies and businesses this month. But what about you and your company? Have you got around to thanking your clients or customers for a great 2013, or wished them a happy holiday season? If not, don’t fret, us folk at Wishawish can help you!

 

Christmas Ecards

There’s still time to contact us now regarding a bespoke, Christmas ecard which you can send to your customers. We can turnaround in just 72 hours. So get in touch with us today, December 20th, and we can have your ecards personalised and ready in 72 hours, ready to send on Monday 23RD December!

Call us now: +44 (0)208 8168687

New Years Ecards

Been too busy this month to sort out a Christmas ecard? Don’t worry; have you thought about sending a New Years Ecard? Welcoming your customers and clients to 2014 and sending a positive message about the forthcoming year can also make a great ecard.

View our range of ecards and get in touch with us!

http://www.wishawish.com/all-christmas-ecards/

Christmas animated ecards

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Marketing At Christmas: The single biggest mistake to avoid

One of the buzz lines of marketing is ‘have a strong call to action’.
But when it comes to Christmas – forget it

Sending a Christmas card to your contacts is right on the border between business and personal.You really do not want to come off as someone who is making Christmas all about commerce!

If there is something everyone resents, it is someone using Christmas to promote themselves.

Your eCard is here to act as a breather from commerce, it is here to say- we are thinking of you, and we genuinely would like to wish you well. You are now communicating with your contacts as a friend who wants to wish them well so don’t try and sell anything with your eCard.

By all means have your brand colours all over the card, and web address on the screen for as long as you can (but it should not be bigger than your ‘Hope you have a fantastic year and thank you for being great!’ greeting.) but no calls to action, no ‘click here to get in touch’.

The only exception is if you can HELP your customers. This means making the stress of Christmas shopping easier by offering a discount or a sale or a free gift.

This is so important I want to say it again- No calls for action except an offer.

Christmas Marketing

To download to full FREE guide for marketing with Christmas eCards click here
http://www.wishawish.com/christmas-business-ecards

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Google-trends

How to use Google Trends to help your marketing campaigns

I didn’t intend to write a blog post on Google Trends, initially I was using it myself as a way of collecting data on WishAwish’s own target demographics’ search behaviours. But since Google Trends is a universal tool which anyone can use, I thought a blog post would be a good idea to explain what Google Trends does and how it can help you and your marketing efforts too!

Firstly let me explain what Google Trends is, Google Trends is a clever tool from Google which provides data based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

strategy and planningWith this information you can really direct your marketing campaign, whether that’s PPC ads, social media, newsletters, ecards, SEO etc… It’s all about working out when your audience are there and how they are searching. Get it? Let me explain further…

For example, at WishaWish we specialise in customisable corporate Christmas ecards. As you can imagine the majority of our clientele aren’t thinking about their Christmas ecard marketing campaign now in these summer months (ahem… even though a previous blog post explains the benefits of being prepared now). Nevertheless we can use Google Trends to work out exactly when our target audience are starting looking for our services.

Here we have used Google Trends to pull data from the keywords: ‘Christmas Ecards’

ecards_trends

No surprise then that there seems to be a pattern every year when people are searching the most for our keywords. But now let’s look closer at the data and see how we get to this peak

email ecards google trends 2012

As you can see search for the term ‘Christmas Ecards’ actually starts gaining notable volume in October, which continually rises until it hits a peak between December 15th -20th . This is relevant information for WishAWish and our own marketing efforts. We can see that people are looking for our services in October and November so perhaps we send our previous clients a reminder email or ecard, or run a special offer on our social media channels during this time. We know we’re going to be very busy during mid-December, so let’s try and get more clients on board before!

Google trends doesn’t stop there, it can also give you an idea of the different keywords people may be searching with that could help your SEO and Paid Search efforts. For example here are the Google Trends results for ‘Custom Ecards’. Google Trends shows us that ‘Custom Ecards’ also gains higher search volume from October. In fact the term ‘Custom Ecards’ received more search traffic in 2012 than ‘Christmas Ecards’, which is useful information for any paid search ads we may want to run.

time_ranges

Google Trend results for 'Custom Ecards' in 2010, 2011 and 2012

Google Trend results for ‘Custom Ecards’ in 2009, 2011 and 2012

Finally Google Trends gives you a list of similar keywords your target demographic may use to search:

ecards_terms

 

Even though Google Trends has suggested words that aren’t relevant to WishAWish such as ‘free Christmas cards’, this data can still be useful. For example if we were to run a Paid Search campaign during November – December we can add words like these, that don’t fit into our business model, to our Negative Keyword lists. Meaning if someone types in Google ‘ Custom Christmas Ecards Free’ they don’t see our ad because we would have listed ‘free’ as a negative keyword.

All in all Google Trends is a handy little tool for finding out when your target audience are searching and what keywords they are using. It is up to you to make the most of this data and alter your marketing campaigns accordingly.

Special September Offer : 

Yes, we want customers in September! So, if you buy one of our eCards before the 27th of September 2013, we will throw in:

  1. Social media links and images – worth £19
  2. A free static image with a play button graphics for your emails – worth £24
  3. *For the first 20 buyers* Dual file type – flash and video on a ‘smart’ holding page that delivers the right file to the right device- in other words your eCard will be viewable on mobiles as well as Computers at it’s best quality – worth £120
    (you usually have to chose between the two file types)
  4. Upgrade to your delivery from a 10 working day to a 7 – worth £160

That’s £323 worth of bonuses! Get a discount now: bit.ly/wishawish-deal

wishawish ecards

 

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Summer Christmas

Marketing with Christmas ecards: Why you should think about it now

Although it may be summer, it is not too early to be thinking about your Christmas eCard marketing campaigns.

‘But I’ll deal with that in the winter’ – we hear you cry through the optic fibres of the internet.

It’s true, most of our clients do contact us in November and a lot more in December, but there are many benefits to being prepared and thinking about your ecard email marketing campaign now, yes now even in Summer. How does that well known phrase go….’ The Early bird catches the worm?!’

stressFor one thing you’re not stressed. Christmas is a very stressful time of year as it is. Retailers are panicking about products and deliveries, Mangers are stressed over Holiday requests and businesses are wondering how they are going to get everything done before Christmas!  It is a busy time of year and a stressful time of year. Do you really want to add to that stress if you can avoid it? By thinking about your Christmas email/eCard marketing campaign now, you have one less thing to worry about during Christmas.

 

Also it gives you and us more time to get your eCard just right…

wishawish ecards
What’s great about our service is that we can make unique Christmas eCards tailored to you. We can add any text, images, logos you desire, making sure your eCard gives the right personality and tone to your clients. By working with you now, we can take the time to really understand your business, your clients and what you want to achieve from your Christmas eCard campaign.

For example do you want to increase newsletter subscriptions, increase donations, announce something, increase site traffic or simply make your clients smile!? Also, who do you want to send your eCard to and how do you want to come across? Do you want to message all clients or just a section? Do you want different eCards for different people?! Perhaps you want an eCard in multiple languages to target different international clients or a very personalised eCard to your very special clients. By taking the time we can really help you get the most from your eCard marketing campaign.

Us folk at WishAWish try our best to do more than just animate and host eCards, we really try to understand your business and your aims so your Christmas eCard is perfect for your clients and your goals. After all if a picture can say a thousand words just think how many an animated eCard can….

wishawish Christmas ecards

Want to know more about how we can help you? Get in touch: yael@wishawish.com or call: Call us on +44 (0)208 8168687

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