Category Archives: Customisable Corporate Ecards

Google-trends

How to use Google Trends to help your marketing campaigns

I didn’t intend to write a blog post on Google Trends, initially I was using it myself as a way of collecting data on WishAwish’s own target demographics’ search behaviours. But since Google Trends is a universal tool which anyone can use, I thought a blog post would be a good idea to explain what Google Trends does and how it can help you and your marketing efforts too!

Firstly let me explain what Google Trends is, Google Trends is a clever tool from Google which provides data based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

strategy and planningWith this information you can really direct your marketing campaign, whether that’s PPC ads, social media, newsletters, ecards, SEO etc… It’s all about working out when your audience are there and how they are searching. Get it? Let me explain further…

For example, at WishaWish we specialise in customisable corporate Christmas ecards. As you can imagine the majority of our clientele aren’t thinking about their Christmas ecard marketing campaign now in these summer months (ahem… even though a previous blog post explains the benefits of being prepared now). Nevertheless we can use Google Trends to work out exactly when our target audience are starting looking for our services.

Here we have used Google Trends to pull data from the keywords: ‘Christmas Ecards’

ecards_trends

No surprise then that there seems to be a pattern every year when people are searching the most for our keywords. But now let’s look closer at the data and see how we get to this peak

email ecards google trends 2012

As you can see search for the term ‘Christmas Ecards’ actually starts gaining notable volume in October, which continually rises until it hits a peak between December 15th -20th . This is relevant information for WishAWish and our own marketing efforts. We can see that people are looking for our services in October and November so perhaps we send our previous clients a reminder email or ecard, or run a special offer on our social media channels during this time. We know we’re going to be very busy during mid-December, so let’s try and get more clients on board before!

Google trends doesn’t stop there, it can also give you an idea of the different keywords people may be searching with that could help your SEO and Paid Search efforts. For example here are the Google Trends results for ‘Custom Ecards’. Google Trends shows us that ‘Custom Ecards’ also gains higher search volume from October. In fact the term ‘Custom Ecards’ received more search traffic in 2012 than ‘Christmas Ecards’, which is useful information for any paid search ads we may want to run.

time_ranges

Google Trend results for 'Custom Ecards' in 2010, 2011 and 2012

Google Trend results for ‘Custom Ecards’ in 2009, 2011 and 2012

Finally Google Trends gives you a list of similar keywords your target demographic may use to search:

ecards_terms

 

Even though Google Trends has suggested words that aren’t relevant to WishAWish such as ‘free Christmas cards’, this data can still be useful. For example if we were to run a Paid Search campaign during November – December we can add words like these, that don’t fit into our business model, to our Negative Keyword lists. Meaning if someone types in Google ‘ Custom Christmas Ecards Free’ they don’t see our ad because we would have listed ‘free’ as a negative keyword.

All in all Google Trends is a handy little tool for finding out when your target audience are searching and what keywords they are using. It is up to you to make the most of this data and alter your marketing campaigns accordingly.

Special September Offer : 

Yes, we want customers in September! So, if you buy one of our eCards before the 27th of September 2013, we will throw in:

  1. Social media links and images – worth £19
  2. A free static image with a play button graphics for your emails – worth £24
  3. *For the first 20 buyers* Dual file type – flash and video on a ‘smart’ holding page that delivers the right file to the right device- in other words your eCard will be viewable on mobiles as well as Computers at it’s best quality – worth £120
    (you usually have to chose between the two file types)
  4. Upgrade to your delivery from a 10 working day to a 7 – worth £160

That’s £323 worth of bonuses! Get a discount now: bit.ly/wishawish-deal

wishawish ecards

 

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creative marketing tips

Creative Marketing : Why you need to make your business stand out

Every business knows that marketing is key to promoting a business and getting conversions, and the great thing about marketing is that you can be creative with it! In fact, in many cases the more creative you are in your marketing efforts, the more successful your business.

If you think about it, everyone is fighting for advertising space. Ask yourself, do you want your marketing efforts to be something someone just glances over or something that actually makes a connection?! A  recent survey found that:

“We’ve gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today.”

Jay Walker-Smith, Yankelovich Consumer Research

So as marketers or managers you need to make yourself stand out from the crowd and you need to do it without spending a fortune.

Writing company the Writer, says: ‘Every boring piece of writing is a missed opportunity to touch, cajole or surprise’

Clever stuff, eh? Well, we think the same could be said for marketing.

Great, creative, marketing can take many forms in this digital age from clever social media, to infographics to six second Vine videos, to our favourite – ecards!

Business Ecard marketing can be a clever way to make your brand really stick in your clients’ or potential clients’ mind. With animation you can really make an emotional connection, if you’ve seen Disney’s Up you’ll understand exactly what I mean. The sounds, the colours the fun and entertaining images can be very powerful and resonant.

wishawish ecards

Customisable ecards also make great advertising tools because they are immediate, inexpensive, personalised and although sent via email, SPAM free.

At wishawish we have a range of animated ecards styles to suite any business of any tone. We work with you to define your goals of your marketing campaign whether that’s to increase sales, enhance brand promotion or to get sign ups.

Also we work across devices – including ecards for mobile, so no matter where your recipients access their ecard they will be able to view it in all its glory.

So make your company stand out with some clever, creative marketing and talk to us about your Christmas ecard campaign.

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Summer Christmas

Marketing with Christmas ecards: Why you should think about it now

Although it may be summer, it is not too early to be thinking about your Christmas eCard marketing campaigns.

‘But I’ll deal with that in the winter’ – we hear you cry through the optic fibres of the internet.

It’s true, most of our clients do contact us in November and a lot more in December, but there are many benefits to being prepared and thinking about your ecard email marketing campaign now, yes now even in Summer. How does that well known phrase go….’ The Early bird catches the worm?!’

stressFor one thing you’re not stressed. Christmas is a very stressful time of year as it is. Retailers are panicking about products and deliveries, Mangers are stressed over Holiday requests and businesses are wondering how they are going to get everything done before Christmas!  It is a busy time of year and a stressful time of year. Do you really want to add to that stress if you can avoid it? By thinking about your Christmas email/eCard marketing campaign now, you have one less thing to worry about during Christmas.

 

Also it gives you and us more time to get your eCard just right…

wishawish ecards
What’s great about our service is that we can make unique Christmas eCards tailored to you. We can add any text, images, logos you desire, making sure your eCard gives the right personality and tone to your clients. By working with you now, we can take the time to really understand your business, your clients and what you want to achieve from your Christmas eCard campaign.

For example do you want to increase newsletter subscriptions, increase donations, announce something, increase site traffic or simply make your clients smile!? Also, who do you want to send your eCard to and how do you want to come across? Do you want to message all clients or just a section? Do you want different eCards for different people?! Perhaps you want an eCard in multiple languages to target different international clients or a very personalised eCard to your very special clients. By taking the time we can really help you get the most from your eCard marketing campaign.

Us folk at WishAWish try our best to do more than just animate and host eCards, we really try to understand your business and your aims so your Christmas eCard is perfect for your clients and your goals. After all if a picture can say a thousand words just think how many an animated eCard can….

wishawish Christmas ecards

Want to know more about how we can help you? Get in touch: yael@wishawish.com or call: Call us on +44 (0)208 8168687

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Welcome to the Wishawish Blog

Hello and welcome to the new WishaWish blog.  For new visitors, here is a run down of who we are and what we do.

WishaWish are a market leader when it comes to eCards. We were the very first company to offer customisable corporate eCards and we have been going strong ever since.

We are constantly changing and adding to our design collections which are created by over 60 award winning animators and designers from all over the world.

We specialise in:

Marketing managers and company owners understand the marketing power you get with well designed and customised eCards.

We’ve created corporate Christmas eCards for a diverse range of companies over the past few years, from huge multinationals to small businesses. To read what our previous customers have said about us, read our testimonials page.

Our customers come back time and time again because they know they will get a quality affordable service. Our turn around time is quick, between 3 to 10 days. Each card gets a hosting holding page / landing page, social media links, and of course great design and customisation. You can also measure and track your eCards. Whatever you want, we always deliver.

We offer one main product with optional extras:

Custom eCard

  • Delivered in 10 working days
  • Hosting
  • Customised landing page
  • Statistic tool (only for Flash version)
  • Social network integration (if you want it)
  • A mention and a link to your favourite charity (if you want it)
  • Tweaks

This can be a flash eCard which is fully interactive and comes with embedded trackable links, or an MP4 movie file which is non-interactive but is iPhone and iPad compatible.

To learn more follow this link: Pricing for tailor made ecards

So if you are looking for Christmas e cards with company logos or branded Youtube and video eCards contact us today.

Please be sociable and share!

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