One of the buzz lines of marketing is ‘have a strong call to action’.
But when it comes to Christmas – forget it
Sending a Christmas card to your contacts is right on the border between business and personal.You really do not want to come off as someone who is making Christmas all about commerce!
If there is something everyone resents, it is someone using Christmas to promote themselves.
Your eCard is here to act as a breather from commerce, it is here to say- we are thinking of you, and we genuinely would like to wish you well. You are now communicating with your contacts as a friend who wants to wish them well so don’t try and sell anything with your eCard.
By all means have your brand colours all over the card, and web address on the screen for as long as you can (but it should not be bigger than your ‘Hope you have a fantastic year and thank you for being great!’ greeting.) but no calls to action, no ‘click here to get in touch’.
The only exception is if you can HELP your customers. This means making the stress of Christmas shopping easier by offering a discount or a sale or a free gift.
This is so important I want to say it again- No calls for action except an offer.
To download to full FREE guide for marketing with Christmas eCards click here