Christmas is one of the most magical times of the year, a time to spread the joy and celebrations… but does everyone share your thoughts?
When wishing clients or customers a Merry Christmas, you don’t want to offend anyone but at the same time you want to spread some of that much loved Christmas joy that comes with this special time of year!
So what do you do? Well the first thing to do is ….think!
If we take a look at the last few years creating Christmas eCards for businesses in Wishawish an overwhelming 57% of clients chose to go with the ‘season’s greetings’ message rather than ‘Merry Christmas’ or any other variation.
But if you think about it, is Season’s Greetings even that politically correct? Just as there are potentially people of other faiths who might be offended by receiving a Christmas card when they do not celebrate Christmas, so are there Christian people who will be offended by receiving a greeting card which ‘uses’ THEIR holiday. Other people might simply see it as a diluted sentiment, or one which airbrushes its own history,
Other variations you might want to consider is ‘Happy Holidays’ or something more focused on the end of one year and the beginning of another – ‘Happy New Year’ or ‘best wishes for the coming year!’
It’s important to think through your options and what you want to say as a business. Think about your own tone of voice and let that help you. What do you want to project as your business’s ‘personality’?
Another point to consider is your clients. What do you think the majority of your clients want to hear? This can really help steer you in the right direction but even here the best option is not always clear.
And so, ultimately you have to go with what you are most comfortable saying and what you really would like to wish your contacts. All in all think about your business, your tone of voice and how you intereact with your customers.
There is no one perfect way to do this and every choice has potential for people to get upset (even not sending a card at all might upset some people), so if you go with what you are happy with you will also be more comfortable standing behind that choice should you need to.
Some options to consider:
There are a couple of options and possible ways around it-
1. Write a dual message, something like:
‘Happy Christmas and Season’s greetings to all our clients wherever you are’
2. Create inclusion by other means like- a multilingual greeting.
You can find a list of translations in up to 47 languages for all 3 major greetings (Happy Christmas, Season’s greetings and Happy New Year) on the Wishawish website. Click here
Want to see our wide range of Christmas animated ecards? Check out our collection here