Monthly Archives: September 2014

Christmas Marketing

8 Reasons to Send Christmas Ecards This Year

Did you know that there are  just 15 weeks until Christmas which is 106 days at the time of writing this!  That is not very long at all. If you want to ease the stress this Christmas, now is the time to start planning.

If you like to send Christmas cards to all your customers or clients why not send one of our Christmas eCards to your clients this year instead.  As well as saving the environment by using the digital format of an eCard, you will also have the ability to pack a powerful punch in terms of getting a marketing message across.  Using this medium at this time of year can have a great effect on your customers’ perception of your company.

An e-card is similar to a postcard or traditional greeting card, but the main difference it that it is aA virtual Christmas card which is created using digital media instead of paper or card. If you think about old fashioned Christmas cards, they get read once (if you’re lucky) and then are pinned to a pin board or hung up somewhere and never to be read again.  At the end of the season most will get recycled and forgotten.  With corporate christmas eCards the story is different.  If you send a clever, funny or thought provoking e-Card, the receiver is much likely to watch it a couple of times (if it’s any good) and then share it with people. This is great for brand exposure, marketing, driving traffic and for getting a subliminal marketing message through to potential new customers. Don’t believe us read on:

Reasons to send Customisable Christmas Ecards

There are lots of reasons why you should consider to send Ecards rather than tranditional cards this Christmas, but here  our top 8.

    1.  Remind and thank
      With Ecards you can remind your customers of your brand, thank them for their custom this year and wish them all the best for the Christmas season and the new year
    2. Get a marketing message across
      Ecards are a great way to communicate with customers by giving them a seasonal wish but also with a sneaky marketing message.  By sending Christmas ecards to old or current clients and wishing them a festive time, making them smile you will also be getting a marketing message across.
    3. Ecards are Eco friendly
      Christmas Ecards are very eco friendly.  Ecards for business are the best way to let your prospects and customers acknowledge that you care about the environment which can have a huge impact on the image of your brand.
    4. Less time consuming
      With eCards you will be saving valuable time as you don’t need to hand write on each and every one of them.  You can send one eCard to all your clients or customers in one go, or you can tailor specific eCards for particular groups of customers.  Perhaps one for current customers or clients and one for old clients and customer you would like to entice back.
    5. More affordable
      Ecards for business are significantly more affordable than the paper cards and far more efficient. Yes you can get cards cheap from the supermarket but you will have to find someone to physically write in each one and then there is the cost of the actual stamps to post them.  This is a lot of time and money for someone who is likely to read the card, think thanks very much, and then never to read it again.
    6. More entertaining
      Animated Christmas ecards for business are entertaining and captivating. Relaying your brand message to the target audience and entertaining them at the same time.  This is a very powerful marketing tool and it positively helps to influence the way people perceive your brand.
    7. Drive traffic
      Ecards are also a great way of driving traffic to your website.  Wishawish allow you to include weblinks within the ecards so anyone who reads it can click straight to your website or social sites to see what’s new or what’s on offer.  Customers and colleagues are more likely to email or share a clever eCard or interactive game on social media to friends and family than they would if they got a funny or different tradition Christmas card.
    8. Measure metrics
      With Wishawish we give you the ability to to see how your animated ecard is performing with a statistics page. You will be able to see how many people viewed your card, on what dates, where in the world they came from, where they clicked to view the card such as email or facebook.

By connecting, engaging and entertaining your audience you will also be informing them.  With Wishawish Corporate Christmas eCards you will be getting more branding control over your design, more exposure, more flexibility, more insights and a whole lot more love!

If you love your customers, show it, tell them, send Christmas Ecards…. after all Christmas is a time for giving.  Remember the more you give, the more you will receive.  So go ahead, send a little festive cheer to your customers and let them know you appreciate them. Then after Christmas sit back, watch and enjoy the love come right back to you! ThisShare on Facebook+1Share on LinkedInSubmit to StumbleUponShare on TumblrShare on Twitter