Monthly Archives: September 2013

Interview with WishAwish animator: Fiely Matias

Fiely Matias is one of Wishawish’s ecard animators. In this interview Fiely explains, how his Fiely Matias Animatorpassion for ecards was formed with the creation of the GIFs when the internet first started

Describe your current occupation?

I am currently a freelance graphic animator and freelance actor/director


What do you love most about animation and how did you get involved?

I love drawing and animating because, it’s one of my passions! And when you do your passion all is wishawish animator quotewell with the world! I love it when my art can make someone in the world smile or chuckle. It’s really what it’s all about..making a positive impact in our world no matter how small.

As a child I used to draw by hand. I never thought I was good…and I never had enough patience. I studied journalism and theatre in school and never drew until my thirties. I was in between acting jobs…and I bought a computer. At that time the internet just started and animated gifs were all over the place. I was fascinated with the fact that these small moving images! Most of the gifs were made with very few cels and they just looped. So I started doing research on my own, how these were made. The fact that they were very easy to make fed my interest even more.

I then started downloading free software trial that helped create gifs. Well that was it. After a while…I started drawing my own creations. And since I am competitive by nature…I started entering contests….I lost at first…but then I started winning. What I loved about digital drawing was that it was so much easier to edit and get my vision done. In some ways it was harder…but I was really fascinated by the digital medium. Ultimately I taught myself Flash and 3D animation…which is what my focus is today. The internet was great in that…every tutorial you can think of exists…and it also a great place to showcase your art to the world!

What are some of your favourite projects you’re proud to have been a part of?

For the last few years I have been freelancing for a software company READINGKINGDOM.com. They have a created a system to help teach reading to kids. I love that I am part of such a cool project that helps the future!

You’ve created ecards such as ‘Bouncing Santa’ and ‘Ocean Christmas’ for WishAwish. Why do you enjoy working for WishAWish – the Christmas Corporate Ecard Company?

bouncing santa ecardWishawish is a company born out of passion and such a wonderful, nurturing place for animators! SO supportive and so caring. They also have some of the best internet animators…so  to be part of that group is such an honor!

 

ocean christmas ecard

 

 

 

 

 

What do you like to do when you’re not animating?

I love to do yoga and I am a foodie! Love to EAT! I also am working directing a new musical comedy show that is slated to go Off-Broadway next year. I helped create the show and my FB fanpage is www.facebook.com/disenchantedmusical

disenchanted musical

To see some of Fiely’s work go to: http://www.istockphoto.com/search/lightbox/2057382/#1b53c5a4

WishAWish Ecard Sale:

Are you looking for well designed, professional, corporate ecards designed by truly great animators like Fiely? Well if you order your Christmas ecard package now you can save money! ;) 

Click Below! 

wishawish discount code

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Google-trends

How to use Google Trends to help your marketing campaigns

I didn’t intend to write a blog post on Google Trends, initially I was using it myself as a way of collecting data on WishAwish’s own target demographics’ search behaviours. But since Google Trends is a universal tool which anyone can use, I thought a blog post would be a good idea to explain what Google Trends does and how it can help you and your marketing efforts too!

Firstly let me explain what Google Trends is, Google Trends is a clever tool from Google which provides data based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

strategy and planningWith this information you can really direct your marketing campaign, whether that’s PPC ads, social media, newsletters, ecards, SEO etc… It’s all about working out when your audience are there and how they are searching. Get it? Let me explain further…

For example, at WishaWish we specialise in customisable corporate Christmas ecards. As you can imagine the majority of our clientele aren’t thinking about their Christmas ecard marketing campaign now in these summer months (ahem… even though a previous blog post explains the benefits of being prepared now). Nevertheless we can use Google Trends to work out exactly when our target audience are starting looking for our services.

Here we have used Google Trends to pull data from the keywords: ‘Christmas Ecards’

ecards_trends

No surprise then that there seems to be a pattern every year when people are searching the most for our keywords. But now let’s look closer at the data and see how we get to this peak

email ecards google trends 2012

As you can see search for the term ‘Christmas Ecards’ actually starts gaining notable volume in October, which continually rises until it hits a peak between December 15th -20th . This is relevant information for WishAWish and our own marketing efforts. We can see that people are looking for our services in October and November so perhaps we send our previous clients a reminder email or ecard, or run a special offer on our social media channels during this time. We know we’re going to be very busy during mid-December, so let’s try and get more clients on board before!

Google trends doesn’t stop there, it can also give you an idea of the different keywords people may be searching with that could help your SEO and Paid Search efforts. For example here are the Google Trends results for ‘Custom Ecards’. Google Trends shows us that ‘Custom Ecards’ also gains higher search volume from October. In fact the term ‘Custom Ecards’ received more search traffic in 2012 than ‘Christmas Ecards’, which is useful information for any paid search ads we may want to run.

time_ranges

Google Trend results for 'Custom Ecards' in 2010, 2011 and 2012

Google Trend results for ‘Custom Ecards’ in 2009, 2011 and 2012

Finally Google Trends gives you a list of similar keywords your target demographic may use to search:

ecards_terms

 

Even though Google Trends has suggested words that aren’t relevant to WishAWish such as ‘free Christmas cards’, this data can still be useful. For example if we were to run a Paid Search campaign during November – December we can add words like these, that don’t fit into our business model, to our Negative Keyword lists. Meaning if someone types in Google ‘ Custom Christmas Ecards Free’ they don’t see our ad because we would have listed ‘free’ as a negative keyword.

All in all Google Trends is a handy little tool for finding out when your target audience are searching and what keywords they are using. It is up to you to make the most of this data and alter your marketing campaigns accordingly.

Special September Offer : 

Yes, we want customers in September! So, if you buy one of our eCards before the 27th of September 2013, we will throw in:

  1. Social media links and images – worth £19
  2. A free static image with a play button graphics for your emails – worth £24
  3. *For the first 20 buyers* Dual file type – flash and video on a ‘smart’ holding page that delivers the right file to the right device- in other words your eCard will be viewable on mobiles as well as Computers at it’s best quality – worth £120
    (you usually have to chose between the two file types)
  4. Upgrade to your delivery from a 10 working day to a 7 – worth £160

That’s £323 worth of bonuses! Get a discount now: bit.ly/wishawish-deal

wishawish ecards

 

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